Many visitors who come to Brighton for the day are attracted to the wide range of food establishments, but back in the 1970s there were not that many options for vegetarians outside major cities. Fortunately, that was about to change.

Back in 1970, two friends – Ian Loeffler and Peter Deadman – opened a macrobiotic café at the University of Sussex called Biting Through, which led to a demand for the ingredients they were using in their cooking. The following year, Peter, along with Jenny Deadman & Robin Bines, opened a small shop called Infinity Foods in a converted terraced house in Church Street, Brighton. Here they sold basic vegetarian whole foods and freshly baked products. The business grew and by 1973 needed to expand. The store gained a wider reputation when it moved sites as more people became aware of the foods it sold and the ideals used to keep it running.

Infinity Foods was considered the alternative food venue of Brighton, stocking grains, beans, and things hard or impossible to obtain elsewhere. It also sold delicious home-made peanut butter and a limited supply of organically-grown vegetables.

Infinity Foods has been a workers co-operative since 1979 and is jointly and democratically run by its members.

Continue South into Gardener Street and stop outside Komedia at numbers 44-47.